Edition Identity System
Mad Cactus Customs
A shop selling out $4,500 named editions, carrying a mark that read like a starter brand.
- Year
- TODO
- Industry
- Custom and engraved firearms
- Location
- Dayton, Texas
- Discipline
- identity / merch
The challenge
His own customers kept telling him the same thing: the identity looked cheap next to the work. A shop selling out $4,500 named editions was carrying a house mark that read like a starter brand.
The approach
The mark had to survive the two processes the shop actually runs: laser engraving and cerakote. That set the floor before anything else — solid mass, no hairlines, legible at 6mm on stainless — and it ruled out most of what looks good in a presentation. A mark that only holds on a screen dies on a slide.
Deliverables
Scope
- House mark for engraving and cerakote
- Named-edition numbering
- Apparel and print system
What shipped
- House mark with engraving-safe minimums
- Numbering and edition marks
- Apparel artwork
- Print and packaging direction
Where the mark lives
Outcome
- Dozens of pieces over years, across named editions.
- On the store today, every high-value run reads sold out.
Context
Mad Cactus Customs builds custom and engraved firearms in Dayton, Texas. Named editions — La Leyenda, 1 of 100 — list at $4,500.
The work already had collectors. The identity finally gave them something worth putting on their backs.
Credits
- Design
- Xenvectors