Process
Four phases. Nothing starts before the constraints are written down.
Scope, schedule and two rounds of revision are agreed in writing before the first mark is drawn. A project that never closes is not a relationship — it is a scope problem.
- 01
Discovery
Before anything is drawn, the studio maps what the mark has to survive: the processes, the surfaces, the sizes and the people who will see it first.
What you receive
- Written brief with the constraints that will govern the work
- Surface and process inventory
- Scope, schedule and revision terms in writing
Phase closes whenDiscovery closes when the constraints are written down and both sides agree on what the mark has to survive.
- 02
Direction
Two or three directions, each one already tested against the smallest and hardest application. Directions that only hold on screen are not presented.
What you receive
- Directions shown in application, not on a slide
- Reproduction test at the smallest real size
- One direction selected to continue
Phase closes whenDirection closes when one direction has passed the smallest, hardest application and you have selected it.
- 03
Build
The chosen direction becomes a system: variants, lockups, rules and the production files each process needs.
What you receive
- Master files and per-process artwork
- Variants, lockups and clear space rules
- Two rounds of revision, written into the agreement
Phase closes whenBuild closes when every production file reproduces correctly on its own process, inside the two agreed rounds.
- 04
Rollout
The system goes onto the objects. The studio stays close to the first production run, because that is where a mark either holds or breaks.
What you receive
- Files handed over with usage guide
- Support through the first production run
- A collaborative post agreed at the start, included in scope
Phase closes whenRollout closes after the first production run holds on the real object.
Timelines are set against scope and the success metric agreed at kickoff, not quoted in advance. A phase with no closing condition is a phase that does not close.